A great photographer can capture a person in the best moment and light. However, artistic photography today is about much more – a creative out-of-the-box idea and added value. This is especially true for images from industry used in a marketing campaign to attract a target group. And it is exactly this that the young Czech photographer Zuzana Fajmonová, rightfully considered the "Photographic Talent of the Year", can do above and beyond expectations. In her work she cooperates with artificial intelligence. This type of software tool not only automatically processes the recorded image but can also search for similar ones. It can also create in a similar fashion or completely by itself, without the need for a photographer. 

The creative tools of artificial intelligence are thus expanding the possibilities for working with photos. In this way, they are contributing to the effective working procedures of Czech artists and other creative workers. This saves them time and effort, as well as money. Such a completed work often attracts audiences much more than a classical photograph. 

Photo: Zuzana Fajmanová

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